Shandong Xiaoya Group is a key state-owned enterprise in Jinan, Shandong. Founded in 1979, it has gone through three four development phrases from the creation phase from 1979 to 1984, technology upgrading phase from 1984 to 1996, diversification development phase from 1996 to 2003, and international development since 2003. Till toady, Xiaoya has grown into a large enterprise specialized in the household and commercial appliances industry and machinery manufacture industry and gradually formed an integrated industrial development pattern on the R&D, manufacture and sales of household appliances, industrial & commercial equipments and automobile accessory.
Flagship Products
Our flagship products of the two industries, such as the full automatic front loading washing machines, top loading washing machine, dry cleaning equipment and finishing machines of the laundry equipment industry and the supermarket freezers and serve over counters of commercial refrigerator industry, have been considered leading products in the markets and gained increasing trusts from customers.
Enterprise Principles
In the past over 30 years, Xiaoya has been following our enterprise spirit of "study, pursuit, innovation, excellence" and adhering to our business concept of "creating more value for clients". Supported by the development of science & technology and our innovated management system, our company has been developing in a healthy and fast way. Especially in recent years, we have realized production seriation and conducted large scale productions while continually readjust our business structure.
R&D Capacity
Shandong Xiaoya Group always adheres to our enterprise principle of "revitalizing the enterprise through science and technology" and unyieldingly improves our core competitiveness. At present, we have been supported by several national-level post-doctoral scientific research stations, provincial-level technical centers, the provincial-level engineering technology center and other academic institutions. Meanwhile, we have established a strong R&D team which consists of 4 engineering doctors and 17 masters. Xiaoya has been working closely with National Standards Commission to set 3 national standards and obtained 47 technological patents including 4 invention patents.
Honors
We have been entitled "China patent star-enterprise of Shandong Province" for 7 years on end. Importantly, Xiaoya is among the first companies to have been certified to 3C mark and have also been certified to the ISO-9001 International Quality System, ISO-14001 Environment Management System, CE Mark and USA ETL Mark and etc.
Marketing Network
Xiaoya Group has established a large marketing network across the China and set up more than 300 offices and 3000some branch channels. By adopting a "customer-oriented" marketing service system, we provide with customers "over-value service" which means both premium products and thorough and professional presale and after-sale services which are beyond user's psychological expectation. In this way, we have created a new trend for services of the household appliance industry and won the first prize of enterprise management modernization. Our trademark, "Xiaoya" for international sales and "Xiaoya" in Chinese, has become the symbol of excellent quality and high-quality services, increasingly favored by a great number of consumers. Especially, "Xiaoya" trademark was identified as "China Well-known Trademark" in 1999 by Chinese national industrial & commercial administration.
Cooperation
Since 1984, Xiaoya Group has been actively participating in the international exchanges and cooperation, such as technology introduction, OEM cooperation and establishment of strategic partnerships. We have obtained rich experience through cooperation with foreign companies, especially in companies in the following fields: technical communication, technical conversion, product certification, import and export business, management mechanism etc. By conducting the "going-out strategy", Xiaoya Group has been expanding international markets with their international partners and sells products to over 40 countries and regions including Europe, America, Africa, Middle East, southeast Asia, Russia, Australia and etc.
The past 35 years has witnessed the quick and healthy growth of Xiaoya. In the future, we will keep our enterprise philosophy of "creating more values for customers" and exert more hard efforts on the R&D and manufacturing of premium equipment and household appliances, facilitating your business growth and achieving greater success!
